Why “Good Enough” Isn’t in My Vocabulary — A Creative Director’s Take on Working With Me
By Brian Kille | Copywriter • Scriptwriter • Creative Director • Video Specialist
When you’ve spent two decades in the creative trenches — storyboarding, brainstorming, copy-slinging, and concepting alongside some of the best minds in advertising — you come to recognize a few truths. One of them? Good enough never wins hearts, clicks, or clients.
Phil Makris, a longtime creative partner and Creative Director at The Dorn Group, said it best:
“Brian is the epitome of a dedicated creative professional — he will not rest until he has crafted a creative solution that best breaks parity for his client… There is no ‘good enough’ for Brian, only ideas that ‘nail it’ and set the client apart.”
That’s a badge of honor I proudly wear.
Because in this line of work — whether I’m wearing the hat of copywriter, scriptwriter, or video creative director — “nailing it” means capturing something deeper than just attention. It’s about differentiation. It’s about the spark that turns viewers into believers, browsers into buyers, and clients into lifelong fans.
The Creative Grind (And Why I Love It)
Every brand has competition. Every campaign has noise to cut through. Every project has its late nights, last-minute pivots, and “back to the drawing board” moments. That’s the nature of creative work — and exactly what keeps it thrilling.
Phil’s words remind me how important it is to stay committed to the craft. I don’t phone it in. I don’t copy-paste past wins. I show up ready to reimagine, rework, and reframe the message until it resonates.
Not just with the client, but with their audience. Because that’s where the real magic happens.
Infectious Creativity, Strategic Results
Phil also noted that my “eye for smart ideas is keen” and that my commitment to creativity is infectious. That’s intentional. Collaboration is everything. Whether we’re jamming on pitch decks, script outlines, video storyboards, or campaign taglines — I’m in it to elevate the entire team.
I treat every assignment like a shared mission. One where my role as a copywriter is to find the strongest possible words. One where my lens as a creative director helps guide visual tone and audience impact. And one where I know exactly when to get out of the way and let others shine.
What “Nailing It” Looks Like in Practice
It could be a brand tagline that clients keep quoting back months later.
A video script that hits just the right tone — clever, heartfelt, or disruptive.
Or a campaign that finally breaks parity in a cluttered market and drives real results.
At The Dorn Group and beyond, I’ve built a reputation on these moments. They’re why my clients trust me. And why I love what I do.
If You’re Looking for a Creative Partner Who Won’t Settle…
…then let’s talk. Whether you need ad copy, a script rewrite, a campaign brainstorm, or someone to bring fresh perspective to your video content, I’m here to help you nail it.
As Phil put it:
“Brian makes me better.”
That’s my goal with every project.
Cheers! For more stories, ideas and rants clap and subscribe! Welcome to see more work at thebkcreative.com or follow my IG @thebkcreative.