Groupon and on and on…
Word on the street is that my favorite “deal app” and one of Chicago’s largest start-ups just laid-off 20 people from their marketing department. Why? Easy. A decrease in website traffic leading to less revenue since this point last year. That said, I feel like there’s nothing to worry about, and Groupon’s not going anywhere.
So — just a quick recap on my experience with this money-saving app. My favorite part is that one minute I could be drooling over a $15 for $30 deal at that new Indian restaurant up the street, and the next I’m clinching a month of unlimited kickboxing classes for $29 at a box gym with a solid rep. Both things I’ve been wanting to try, and saving a bunch of cash from Groupon.com, gave me that final push.
And it’s not all just fun and games either. You can actually discover a new 5-start dentist in your neighborhood, find a sick deal on some new CBD gummies or a snag a new pair of your favorite compression socks for half off. Point is, you can find tons of practical, everyday things you need, or think-you-need items priced lower than a retail store, all from your good pal Groupon.
But, don’t just take my opinion. Ask Groupon super-user, actress and comedy superstar Tiffany Haddish why she’s been a number one fan for years. So much, she became the brand’s prime spokesperson beginning in 2018, and featured in several commercials, Groupon’s social media and YouTube channels and even a featured TV spot airing in the Super Bowl LIII.
Tiffany’s campaign capitalized on how Groupon not only includes some pretty brag-worthy deals, but introduces users to new small businesses in the neighborhood, they might have never heard of. Like, not only that dentist, but a new cryotherapy recovery clinic, alcohol-infused shake shop or an expert AC repair shop just in time for summer.
From a two-for one pizza deal at Motel Bar in Chicago, to deals with millions of stores, companies and entertainment venues across the nation, I feel there’s no end in sight for Groupon. Although they might have to find some new ways to keep reeling in new customers and keeping the super-users happy, no other dot com is this bomb when it comes to saving than Groupon.
Wanna brag about your favorite Groupon score or just wanna say what’s up? Email me at briankille@gmail.com and see more of my work at briankille.com.